but surely! reading situation the first: box is closed, which means you read it and think "hmm. right. i'll remember not to read it while the box is open. how lucky for me not to have opened the box and then turned it upside-down." reading situation the second: box is open, which means you're reading it to the happy tune of celebrations falling all over your floor and get to have an "oh. right. well, you could have fucking told me. what about printing somewhere else 'there's an exciting message on the bottom of this box which you shouldn't read while you've left the top open because that would make you very silly and/or forgetful of the fact that celebrations boxes actually contain celebrations and don't come with handy anti-gravity fields to hold them to the bottom of an open box'? eh? because now there are celebrations all over my floor. fuckers."